Marketing’s Role in Manufacturing

Learn from Christine Olson, Marketing Manager at Midwest Rubber, as she outlines how manufacturers can integrate marketing to bridge the gap between technical processes and customer relationships. Gain practical strategies to align marketing with operations, utilize customer feedback for continuous improvement, and craft compelling stories that emphasize quality and expertise. This episode delivers actionable takeaways to drive collaboration, enhance processes, and build stronger customer connections.

Podcast Resources:

• Join our Sales & Marketing Peer Group to share ideas and benchmark with other Manufacturers
• Recommended Read: They Ask, You Answer